Pure clean trusted for generations. Since 1879. Pure. Free of dyes and heavy perfumes. Ivory Original combines over 130 years of experience developing proven and trusted gentle cleansing products for the whole family.

Offers a simple, effective clean for the entire family. 99.44% Pure (it floats!). Free of dyes & heavy perfumes for beautiful-looking skin. 4 out of 5 moms recommend it. Proudly made in the USA.