Maintain the appearance of blonde locks with JOICO Blonde Life Brightening Shampoo. This nourishing shampoo is designed to preserve the longevity of blonde tresses while leaving strands cleansed and silky to touch.

Infused with a host of fortifying ingredients, the formula utilises Smart Release Technology to help charge hair with recurring protection against damage caused by heat, styling and day-to-day wear and tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties.