This curl-enhancing shampoo will give naturally curly or curly-by-choice hair extra bounce and “life”. It will help curls retain their “springy-ness”, giving them more definition. This energizing shampoo can be used by those who have curly hair who want to maintain their curl-retention memory. For those with curls-by-choice, this shampoo helps to keep them “activated” throughout the day. This energizing shampoo has Brocato’s exclusive “Curlscience” technology. Humidity resistent, it is anti-frizz even in the most extreme conditions.