Introducing the Igora Royal High Definition Technology, which incorporates pigment matrices of the utmost clarity for precise tone, direction, heightened true-to-swatch outcomes, intensified brilliance, and optimal coverage.

Experience an array of captivating, accurate, and vibrant color results. Choose from a selection of 40 innovative shades that guarantee an exact match to the swatch. Attain color that endures with up to a 50% increase in color retention*, and enjoy colors that radiate with up to 25% more vibrancy**.

For those seeking trendy looks, our fashion colors offer exceptional coverage of up to 70% for white hair, with the most vivid results achieved in coppers, reds, and violets. Achieve flawlessly even color distribution, even on porous hair. Elevate your hair game with the clearest lifting shades accompanied by advanced care, creating a striking interplay of contrast and shine.

Product Specifications: Net Weight: 60g / 2.1oz